Facebook Testing Out New Mouse Tracking Technology – Deeper Surveillance Now a Looming Reality
Facebook’s data analytics chief Ken Rudin this week told news outlets that Facebook is testing out a new technology that will enable the company understand what users do on the website. The new technology will enable Facebook look at what your mouse hovers over and how long you hove.
The official story from Facebook goes something like the company is trying to improve user experience with tailored content but the truth is, Facebook is trying to find new ways with which to target ads. It’s all about the bottom line.
It is not unheard of for sites to track what users do on their sites. As a matter of fact, there are websites like Shutterstock which collect data on every single thing a user does on the site. So, why is there no uproar against Shutterstock?
The reason comes down to numbers. There are over 700 million active users on Facebook daily. Add that to the fact that we log in into our Fb at least 3 or 4 times daily. The simple math means that FB is collecting a massive amount of user data, and using it to improve their bottom line. And they are non-apologetic about it.
If they decide to adopt this technology on a full-scale, the amount of data that they will have will be staggering. Internet marketers and advertisers will be making a beeline for Zuckerberg’s office. Meanwhile, you and I can kiss our privacy good-bye.
But it doesn’t have to be that way. See, there are tools that can help us maintain a degree of privacy even if Facebook goes ahead and tracks each and every simple movement our cursors make. With VPN, we can discourage tracking.
While Facebook will still be able to see and compile data on what we do on the site, they will not be able to link that data to a physical location-which is very important to them because adverts are heavily reliant on physical location of target-since a VPN connection from a provider like HideMyAss! (known as HMA) will ensure we appear to be surfing from a different location every time we log in. With VPN, we can choose to remain private for only a few dollars a month.