Children’s Online Privacy Protection Act (COPPA)
Currently, the Federal Trade Commission voted to upgrade the COPPA (Children’s Online Privacy Protection Act); taking it up to date with advanced tracking technologies that did not really exist when the rule was passed in 1998. Abine was one of above FIFTY institutions that finalized a letter forcing for the modifications, arranged by the Centre for Digital Democracy also sent to the Commission a week ago. In excess of 10,000 individuals also signed online petitions asking for changes to Children’s Online Privacy Protection Act.
The major changes to COPPA are as follows:
- Organizations may not target and track children under 13 using behavioral promotion by utilizing IP addresses, cookies or other consistent identifiers. From “persistent identifiers,” they really mean tracking methods or tools that assist firms to recognize users over time through platforms not having to know their names.
- Geo-location, Photographs, audio and visual files and some other visual illustrations of children under 13 now are included in the description of “personal information” which firms must show verified parental permission just before they may use or collect.
- Social networks that until recently have succeeded to avoid COPPA will presently have to carry more responsibility for their selection procedures simply because, they are responsible under Children’s Online Privacy Protection Act when they understand that they’re on child-directed sites.
The most significant change is the acknowledgement that tracking information is personally-identifiable data, regardless of what the advertising sector claims. Internet tracking can and does recognize persons, such as children, and even applies their security and privacy at risk.
This is certainly an enormous step forward in securing kids’ online privacy; however the law alone is not sufficient to guarantee protection. The FTC (Federal Trade Commission) will have to ensure that internet sites are following the regulations and penalize bad actors which are not.